You Must Have the Elevator Pitch

My first entrepreneurial venture was a health-care software company in New York. Armed with two graduate degrees, a few years of experience and boundless optimism, I plunged into the rollercoaster world of a technology start-up.

The first order of business was to raise cash. Our timing was impeccable; we set up shop four weeks after the Nasdaq market reached its dot-com-driven peak on March 10, 2000. In our first few weeks of operations, we gave scant attention to the weekly stream of negative headlines pronouncing the end of the dot-com era. We firmly held to the belief that our company was different. Ignorance, as the poet Thomas Gray put it, is bliss. (read more)

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