It happens only in India by Sudeshna Sen

Speaking from London, Sudeshna Sen explains why The India Way is a must read and what lessons the book holds for doing business in India.

Once in a while, something comes along that gives me that warm glow of feeling, ‘hey, I’ve been on the right track’ . Ever since I came to live and work in Europe, I’ve ranted almost incessantly about how things are done here. So even though it’s not quite brand new, I’m going to tell you all about this book I’ve been waiting for someone to write. The India Way, it’s written by a bunch of Wharton professors, including two of Indian origin. Ho hum, you could say. How many more management gurus of Indian origin? Read more…

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